Market research is a vital component of strategic decision-making and business success. At Pegasus BizCom, we specialize in providing comprehensive market research services that empower businesses to make informed choices and gain a competitive edge.
Our dedicated team of market research professionals employs a range of methodologies to gather and analyse data related to specific industries, markets, and customer segments. We go beyond the surface to uncover valuable insights, understand market trends, and identify growth opportunities.
Through extensive primary and secondary research, we gather data on consumer preferences, behaviour, and purchasing patterns. This information helps our clients better understand their target audience and tailor their products, services, and marketing strategies to meet their customers’ needs effectively.
Our market research services also encompass competitive analysis, examining industry dynamics, market trends, and the strategies of key competitors. This analysis allows our clients to gain a deeper understanding of the competitive landscape and make informed decisions about positioning, differentiation, and market penetration.
Furthermore, we conduct market feasibility studies, evaluating the viability of new product launches, expansions into new markets, and potential business ventures. These studies provide critical insights into market potential, demand, and risks, enabling our clients to assess the feasibility and profitability of their strategic initiatives.
Our market research reports provide actionable recommendations and strategic insights that drive business growth. Whether you are a start-up, a small business, or a large enterprise, our services are tailored to meet your specific needs, aligning with your industry and objectives.
By leveraging our expertise in market research, you can make data-driven decisions, minimize risks, and seize opportunities for expansion and innovation. Gain a deeper understanding of your market landscape, stay ahead of emerging trends, and enhance your competitive advantage with our comprehensive market research solutions.
Field Research
CAPI/CATI: Pegasus conducts Computer-assisted personal interview (CAPI) and Computer assisted telephone interviewing (CATI) techniques depending upon the client requirements.
Online Studies: Pegasus has access to online respondent panels within India and across the globe through its strategic partners. It recruits from a wide range of sources in order to ensure that the highest level of quality is maintained. We ensure that the sourcing of the sample is compliant with the industry standards and any other requirements posed by the local government.
Opinion Polling: Pegasus conducts opinion polling through customized and innovative solutions that help clients obtain high quality, credible and reliable information to make better decisions.
Store Surveys: Store Shopper Surveys provides a lucid understanding of the shopper purchasing behavior and process, and of their perception of the product (Offers, View within the store and Availability). It’s the perfect approach to understand the impact and the effect of for instance in-store promotion or product launches on the shopper’s decision-making process.
Audit Studies: Audit studies are a very specialized method which helps in improving the services to create a better customer experience. We help companies to manage the customer interfaces effectively by providing the true feedback through our experienced researchers. Our Mystery audit services includes mystery observation, mystery visits, mystery calls, mystery mails & fax, mystery email /website visits.
Service Level Agreement Audit: A service level agreement is composed of a set of objectives which can be measured through the service level indicators. Since just signing of an agreement does not guarantee of services as agreed. It is required to audit them to ensure the compliance with the service level indicators. PEGASUS conduct service level audit to check for quality, content and completeness and performs review and monitoring of SLA.
Focus Group Discussions: The focus group discussion (FGD) is a rapid assessment, semi‐structured data gathering method in which a purposely selected set of participants gather to discuss the issues and concerns based on a list of key themes drawn up by the researcher. PEGASUS helps gather good data on emotive issues, participant opinions and impressions of service. This allows developing an understanding of the end user perception towards a particular product or service.
Steps Followed by Pegasus BizCom in Comprehensive Market Research:
Market research involves a systematic process that helps businesses gather, analyse, and interpret data to gain insights into markets, customers, and competitors. At Pegasus BizCom, we follow a comprehensive approach to market research, which includes the following steps:
At Pegasus BizCom, we follow these steps diligently to deliver accurate, reliable, and valuable market research solutions. By leveraging our expertise and experience, we help businesses gain a competitive advantage, identify growth opportunities, and make informed decisions in dynamic market environments.
Partner with us to navigate the complexities of market research and unlock the power of insights for your business success. Contact us today to discuss your market research needs and explore how we can support your growth objectives.